When designing a new website, or redesigning an older website, there is a delicate balance between the creative-the look and feel of the website-and the technical-which is why is the website work.
Over-emphasis of one, or the other, will result in a web site that either looks great, but doesn’t function that well, or will create a web site that functions great but doesn’t look proficient at all.
Many website designers are either very technical or very creative. Seldom do you find a web site designer who is great at both coping with E commerce the technical issues of building a web site and who is also a great graphic designer.
Getting the Best of Both Worlds
Ideally, you would want to find someone or company which provides you a high level of expertise in the design and feel of the website, and provide outstanding technical solutions. While graphic designers can generally create beautiful website designs, their ability to produce complex technical solutions may be very limited.
And conversely, a programmer or web developer who is very technically savvy may not manage to give your website design that extra sparkle it takes to seriously shine.
Web Designers Are Not Programmers
Programmers create applications or software and routinely have no training or expertise in how a website should look or function.
Most programmers, while technically competent, know computer languages inside and out and can code your website, but programmers routinely have no graphic design training. Most programmers originate from a university’s computer science curriculum, and few, if any, will have a graphic design class an elective. When you want your designer to manage to solve technical issues or at the very least oversee them, website visitors are visually interacting with your website, so the design and feel of your website, navigation and organization of information is very important.
Great Website Designers See the Big Picture
Truly great website designers will have the capacity to look beyond the challenge of fabricating your website, and will also wish to know where your website fits into your current marketing strategy, and what the primary goals are for the website. A lot of websites are produced without paying close attention to what the website will in actuality accomplish.
Establishing primary and secondary goals for a web site is extremely important. However, building the best website that misses the mark or fails to accomplish basic website goals is just a waste of everyone’s time and money. You can usually tell if your website design resource is looking beyond the immediate project by the questions they ask-or don’t ask.
Speak English, Not Techno-Babble
A great website designer will soon be knowledgeable, but won’t resort to using excessive techno-babble to confuse or overly impress a client. Great web-site designers understand what they’re speaking about, but should not talk down for your requirements, the client.
Educated clients are the most effective clients. You don’t need to know everything your developer knows, nevertheless, you need to find out that they are truly competent and they are able to communicate effectively with you. Think of your website designer like a type of partner in your company’s marketing efforts; part of your current team.
Just Have it Done Already!
Great website designers are organized and can manage their time effectively. Often, technology projects take far longer chances are they need too because not enough attention will be paid to project progress and resolving issues that are stalling a project.
Your web developer should be described as a self-starter, and should not rely on you reminding them that the project is behind schedule. If you’re employing a company to produce your website, ensure there is a project manager involved, who provides weekly status meetings and who is pro-active in resolving issues that will affect the time-line of the project and the website launch date.
While lots of people and companies provide website design services with a top degree of expertise, the amount of professionalism varies from individual to individual and company to company.
When first contacting a potential website designer, look for signs of professionalism-or not enough professionalism. Once you call them, do you obtain a phone back a regular fashion? Does the developer or company keep regular office hours? Once you send an email, is it answered promptly and will be the responses professional?
It is obviously best to use and avoid working together with a significantly less than professional company, but evaluating someone before you’ve to be able to start working together with them may be difficult. From the very first contact you make with your vendor, be searching for signs that someone may be significantly less than professional.
Working together with someone or perhaps a company that is not professional is only going to result in frustration in your part whilst the project moves along or grinds to a halt. But working together with a person who understands the company world and values your time, returns your calls and emails promptly and professionally, can help make the project experience a lot more pleasant.
Five Methods for Locating a Great Web Designer
1) Get referrals.
If you have business associates or if you know business owners who have great websites, ask them who provided their website expertise, and if they’d recommend a developer or company to you.
2) Review portfolios or example websites.
Have potential designers you’re considering showing you their work and to walk you through a few website projects, explaining their development process in detail.
3) Ask questions.
Interview your potential website designer, just like you would when interviewing anyone to benefit you. Whilst it can be a temporary assignment, it’s still an important project and both time and money is at stake.
4) Get a detailed proposal.
Prior to starting your project, be sure to get a detailed written proposal from your own resource. A clearly written proposal will detail the technical approach to be utilized, all work to be supplied by the website vendor, all project costs and assumptions.
Ensure the proposal details most of the project requirements and spells out how additional work will soon be defined and approved. Ensure the proposal clearly details the responsibilities of both parties so there is no finger pointing if you will find project delays.
5) Check vendor references.
Before signing a proposal or giving anyone a go-ahead in your project, be sure to get references for both individuals or the organization you’re considering using for the project.
Call and talk to previous clients who have caused the potential website designer and be sure to ask how issues with the project were dealt with.