I talk a lot about split testing in all walks of optimization whether that’s on your internet site, off your internet site, in your design, when email marketing, etc. I figured that it was time I finally addressed what’s split testing and most importantly how exactly to split test.
First thing’s first, what’s split testing? Split testing on its most elementary level describes taking multiple versions of something and alternating the 2 to see which performs better.
Webmasters use split testing a lot because they always want the greatest possible conversion on the goals whether that goal is to market a product, get you to definitely register for his or her email list thus generating a lead, as well as just keeping their traffic on the site for longer.
Common subjects of split testing are the copy or design/layout that you use in your site.
You may get as macro in split testing as changing the whole layout of your internet site or as micro as changing one word in your call to action.
Given that we’ve covered the what, let’s cover the how in how exactly to split test.
Split testing is as simple as taking two or more versions of whatever it’s that you wish to test and interchanging them with one another with the idea being of tracking analytics while doing so.
Like, if you have a sales page for your product you may test from the header graphic, including and excluding testimonials, the placement of those testimonials, your “buy now” button (call to action, color, size, shape, placement, etc.)
With regards to tracking, typically you’ll desire to see which version of what it’s you’re testing converts better towards your preconceived goals.
If it’s a sales page, likely every change which you’re making on that page would be to encourage individuals to click through to the purchase page. In this case you can track your results simply using Google Analytics and tracking just how many views you get to each page.
Any changes that you make while split testing have been in an effort to obtain the 2 numbers as close together as you can as this implies that everyone who visits the sales page ultimately clicks through to your purchase page.
There typically is never an “end” when it comes to testing; you need to continue to complete it as you always want to be improving your conversion rate. You may also go ahead and test the copy in your purchase page if you have control over that page, as well.
As you’re probably gathering, when it comes to this type of testing, being anal may be the name of the game.
With email marketing splittesting.com, split testing is just a major the main process and most of the better email marketing companies make split testing as simple as possible. I take advantage of AWeber, for instance, and they’ve a choice to test everything you can imagine.
Your web form, for instance, or the shape on your internet site which people use to register for your email list obviously plays a position in just how many visitors to your internet site go ahead and register for your list. You can cause as numerous versions of your web form as you prefer, varying it in terms of text and shape, color, etc., then choose how often you need each of those web forms to look in your site.
In this manner you’ve multiple versions of the exact same form appearing randomly and interchangeably on your internet site without having to swap them out yourself, and AWeber tracks the register rates for every one.
Then, after having a period of time, you can check in to see which performed the very best, then take that version and create a few copies (also very easy to complete in AWeber) of this web form which you may tweak to split test against your original one, starting the procedure anew.
With regards to exactly how long to give before choosing the winner during each split test session, I don’t recommend a specific span of time such as for instance a week or a month so much as I recommend that you allow the full time so that a significant amount of traffic can visit your site.
This makes it to ensure that you can get a more realistic idea of which version performed the very best so you can discount randomness or anomalies which are far more prevalent with smaller levels of traffic.