More and more businesses are seeking to digitally transform their organisations to meet the rising demands and expectations of the modern, technically sophisticated customer. But few are prepared for the inner disruption this causes throughout the entire enterprise, which is why culture change and change management is really important.
For digital transformation to be successful, businesses need to adopt agile methodologies, processes and working practices. Becoming an agile business requires a social change. Similarly, as digital transformation is largely driven by the changing demands and expectations of customers, customer-centric strategies really are a must and successfully developing and implementing these new approaches takes a more integrated and fluid organisation.
Laying the Foundations of Digital Transformation
Businesses whose digital transformation projects fail are often guilty of failing to lay solid foundations:
Laying these foundation stones requires huge culture change within the organisation and managing this process is challenging servicenow integration services. Unfortunately, if your organisation wants to be successful, it is unavoidable.
As a result of ever changing and ever evolving nature of the modern world, businesses need to cultivate a culture of perpetual revolution.
The occasions of businesses setting a technique for the following 5 years, then looking forward to the business enterprise execute that strategy, are long gone. Setting a 5 year strategy remains important, but the necessity to be able to rapidly pivot that strategy at will is fundamentally vital that you the long-term strategic success of the enterprise. Most businesses, especially big and established companies, are difficult to show and this is the reason aggressive new market entrants are able to sweep in and digitally disrupt industries, markets and supply chains. Established companies are too slow to respond and by the full time they have mounted a meaningful response, the new entrant has established a powerful position on the market and is extremely difficult to remove. Companies need to be able to pivot quickly to answer new market entrants and changes in the competitive landscape.
Similarly, as new technologies emerge, customers and other major stakeholder group’s demands and expectations change. The innovation roadmap you are following today could possibly be redundant in weeks or months. Agility enables quick pivoting of development roadmaps, rapid transformation of customer-centric strategies and the re-engineering of omni-channel customer experiences.
All these cases cause enterprise wide disruption and with the frequency of these disruptions rising, a culture of change and constant revolution is a must.