Instagram now has new features that make it easier to sell your products.
Instagram is an excellent place to gain customers. These are the top practices for small ecommerce brands looking to achieve success on Instagram and increase sales.
Instagram has experienced a steady evolution over the past year. It’s clear that Instagram is striving to be the most engaging and interactive social platform online with the recent changes to its algorithm, expansion of Stories, and release of shoppable media.
However, if you asked a marketer what Instagram was like last year, they would probably have called it the “brand builder of social networks” – an excellent tool for building an audience but without the ability to generate leads or drive significant web traffic.
Instagram’s biggest innovation for e-commerce companies was shoppable posts. Shoppable posts have given e-commerce companies the ability to tag products in individual images. This allows the user to tap on a product to bring them to the Add to Cart section of the seller’s visit our website. “Shop via link in bio” is likely to be gone soon.
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Although adding shopping tags to Instagram photos is a great idea, it’s not as easy as clicking a button. These are the requirements to be eligible for shoppable content:
- You have the latest version of Instagram.
- You have been registered on Instagram as a business profile.
- Your business must sell physical goods, and comply with Instagram’s merchant agreement.
- You can be an administrator on a Facebook business page or a manager account.
- Your business profile can be linked to a Facebook catalogue.
Now that you have checked all the boxes, what do you do? Below is our ultimate guide to Instagram, which includes five tips that will help you set up your business for success on this platform.