Pet Transportation Services are essential as the number of pets in the U.S. has grown tremendously within the last few decades. In line with the U.S. Pet ownership and Demographics sourcebook, there are an estimated 60 million dogs and 70 million cats in American homes today. As well as that, households which own pets have now been recorded to spend 36% more in 2001 as compared to 1996. With this particular, owning a company that provides the pet market, including a dog transportation service has a lot of possibility of healthy growth.
This is as a result of fact that lots of Americans move the nation yearly and thus would require pet transportation services to go their pets as well pet relocation. On an inferior scale, pet transportation services may also cater for local residents who require these services to transport their pets to and from the vet, within a local area or to even the crematorium for pets which may have died.
Start Up Costs and Financing Sources:
Starting a dog transportation business really depends on the scale you want your organization to be. If you wish to begin an inferior scale, all you truly need is probably a pickup truck that has been modified to be safe and suited to the transport of animals. Obviously, you should put up an office or operate from your home with only a telephone, email and a fax machine. All of these will run you significantly less than $20,000.
On a larger scale, especially when you are considering cross border transportation, you will likely need certainly to invest on a larger truck that may accommodate a few pets at the same time. As well as that, the insides of the truck should be manufactured suitable, safe and clean for pets, with adequate ventilation and cleaning facilities. In order to make this business viable, you might need to quickly expand your organization to incorporate sales agent offices in several locations. In this manner, you can build-up business volume to be able to increase profitability. All of these may run you anywhere from $200,000 to $500,000 in initial set up costs.
Financing could be obtained from investors who may be thinking about the potentials of such a business. Other than that, lending institutions such as banks could be approached to obtain a loan for the business. As with any business start-up, an extraordinary business plan must be developed for potential investors and financiers, indicating the potential growth along with the estimated annual costs and revenue of the business.
Pricing Guidelines for Service:
The pricing technique for a dog transportation service business fluctuates on the basis of the fixed and variable cost of the business enterprise, along with the character of the service provided. Local transportation services may focus on the absolute minimum charge of $20 to $40 for the very first 20 miles and an additional $10 for each 10 miles after that.
As for interstate transportation or transportation between cities, the distance between the origin and the destination would be the major price determinant. With this particular, prices may range from $100 and up, depending also on how big your pet and the pet carrier.
Advertising and Marketing:
While targeting pet owners, the best marketing approach would to promote in locations where pet owners would go. Reading material for pet owners along with events that are attended by the same target group. Placing brochures within pet stores and probably awarding pet stores with commissions for each customer they recommend to you will be a good idea. Advertising in pet magazines or obtaining a write up on your services could be helpful. Obviously, classified ads in the Yellow pages certainly are a must to be able to make it easy for customers to locate you.
Other channels of promotion could be participation as a vendor in dog shows or exhibitions. Doing this may help increase awareness on the existence of the business. Additionally, working together with associations including the American Kennel Association would create and improve visibility to pet breeders and pet store owners. Especially when you participate in events organized by these associations.
Launching a website and allowing potential customers to get instant price estimates from your website would also be described as a great idea.
This business requires a reasonable number of equipment, where the main is the vehicle that’s used to transport the animals. As well as that, other equipment such as crates, kennels and carriers may be required as some customers do not need these materials with them. The size and usage of these crates must be in line with the guidelines set by the Independent Pet and Animal Transport Association (IPATA).
Handlers and drivers should be employed to take care of the animals while they’re in transit. Other equipment required could be built-in sinks within the automobile to permit for quick cleaning and water refills.
Recommended training, experience, or needed skills:
There’s no extensive training necessary for a dog transportation service business. However, good and responsible drivers and animal handlers must be engaged. It could be best if you have a background and experience in handling animals during travel so you can train your staff and ensure that they’re handling animals in the proper manner. As well as that, your staff should also know what direction to go if they encounter problems throughout the journey, and also needs to be equipped with the newest kennel and vet location information in case of emergencies.
As well as that, the business enterprise owner must be well informed on all legal requirements related to pet transportation. Like, there are IPATA guidelines on how big crates and wire crates that are required by law. Moreover, all pets must be followed by an inter-state travel certificate that has been certified by a veterinarian.
The income potential with this business is influenced by how big the business enterprise grows to. A more substantial business with multiple offices and destinations will be able to sustain an increased sales volume. With this particular, the pet transportation business will be able to generate at the very least a six- figure income each year.
Pet owners, pet stores and animal breeders.
A dog transportation business requires investment and a passion for welfare of animals to ensure that it to be successful. Since it is also a distinct segment market, a lot of marketing and advertising must be invested into the business enterprise to be able to create the awareness of the services.