Before diving into the world of social media marketing, think about this valuable advice: don’t be everywhere! As tempting because it seems to participate every existing social media site there is, you merely won’t have enough time to accomplish so. Plus, more important than quantity is quality-keeping your audience engaged. Even when you’ve joined a dozen sites, if none of these work to widen your reach, turn contacts into customers, and increase your sales, your efforts will be in vain.
And because it’s recommended that you join only two to three social media sites, you need to be very picky. You have to select those who will work better to your advantage and give you everything you need. Facebook, Twitter, and Google+ may be on top of the list of popular social sites but this is not a positive guarantee they can help your business online. To make the right choice, you need to first understand the several types of social media.
The three types of social media:
· Communication – Under this category, we’ve blogs and micro-blogging sites, which provide venue for updating content in the shape of text, video or graphics. Additionally it gives the opportunity to create about a specific topic while allowing people to offer comments and connect to this content provider. Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. LinkedIn Email Extractor Another subcategory is social networking, which involves an online community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as for instance photos, videos, and audio. Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that come under this category.
· Collaboration – The next type include wikis and social bookmarking sites. Wikis follow the same concept whilst the encyclopedia, providing a wealth of information about different topics. It allows for creating and editing of informative content. Wikipedia is the main example. Social bookmarking sites, meanwhile, lets users store, organize, manage, and share web pages found on the internet. StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Given that you know the essential types of media sites, the next step is to learn which factors to consider. Consider these following questions:
Where are your potential customers?
Each site has its own unique culture, attracting a specific sector of consumers. LinkedIn, like, provides professionals, and will be your very best bet if they’re individuals you want to touch base to. Younger casual netizens, meanwhile, can be found on Facebook and Twitter.
Which kind of content do you want to share?
Social sites use different architectural structures, meaning each has its own method of letting users share content. Are you currently considering video marketing? YouTube is the most effective option. Pinterest and Instagram are good for those who’ll be sharing a lot of photos to attract customers. For text and links, Twitter and Facebook are the best platforms.
Just how much time and budget are you experiencing?
Time and budget also may play a role in your decision. You’d have to study the sites’features along with marketing platforms. Though some provide free advertising, others require a fee. Some sites are more time-consuming to handle while others would only take a fraction of your time and energy to use and maintain.
Understanding the different structures of social media and taking into consideration the abovementioned factors can allow you to land the best choices for the social media marketing needs.