When you discover a tap room that you carry on back once again to, it probably isn’t solely as a result of great craft beer. It could have something to do with architecture. Test that theory, the very next time you visit that tap room notice the look features, because those attributes are most likely what gives that tap room its character that is appealing.
Architects I met with for this information, all specializing in brewery designs, tell me there are numerous design factors that produce for an environment that plays a part in an overall sense of comfort and appeal. The short listing of factors architects considers within their design recommendations include: using colors; acoustics; aroma’s; music; furniture; and easy movement within the space. “The key is putting the proper combinations together that address the demographics of the community and customers who will visit the space”, says David Madsen, a Reno brewery architect.
If done properly, the brewery ‘s architectural design is area of the brewery brand birrificio italiano artigianale. Many in the craft beer movement are giving consideration to coming changes to a post COVID; without doubt changes are actually being anticipated and planned.
“Our clients affirm that the craft beer industry is inherently social, and, therefore, craft beer relies upon community-oriented gathering spaces to bring people together, says Rebecca Spears, Partner in RB+B Architects in Ft. Collins, CO.
Simply stated, architectural design in a tap room must maximize opportunities to generate visits and product trials, and visually promoting a total brand image. Therefore, breweries are always reviewing their target market and trying to anticipate changes in consumer preferences. Customers dictate branding and architectural design showcases brand. A tap room’s ‘feel’ is the best opinion of a brandname, it could be stronger than a can on a very crowded shelf. From the consumer’s perspective they might be asking: What’s this brewery doing for me personally for my visit?
The Post Pandemic period, that there is no agreement when it could end, will likely bring changes to the way in which consumers view their brewery experiences. These facilities are addressing be beyond a DIY project, where they utilize a natural industrial ambiance with picnic bench tables. From interviews with breweries and architects specializing in the craft beer industry, probably the most noticeable evolution are breweries upgrading production facilities and thinking more about public space designs that showcase an experiential and destination orientation.
Consumers need to acknowledge that breweries cannot build just any tap room they like, quite a few factors enter into play to permit for that: construction codes; zoning; health board requirements; taxes; environmental considerations; etc. Additionally, the smart question that must be answered in advance is: What’s the consumer desiring now and what’ll be coming? Changes can happen, if nothing else, from competition and local laws.
“In the last decade we have been involved with over 170 brewery projects and continue to complete work for them. They recognize changes as a result of maturing of the craft beer industry and need to boost their brand. These changes are now being adopted by breweries and are not going unnoticed by consumers”, says T. Dustin Hauck-President of Hauck Architecture. “We’ve built a business dedicated to the craft beverage and hospitality industry. In recent years, we have noticed an important increased interest in clients evaluating their image. Upgrading a brewery’s architecture and tap room experience is just a significant statement to a residential district and their brand” ;.
Before moving on to talk about TR changes Post Pandemic, I found this anonymous quote that summarizes why architecture is very important in adding permanency to the craft beer category. “An architect can influence consumer perceptions with his/her design by understanding what sort of building’s design can impact a person’s behavior, mood and perception of a brand” ;.The COVID-19 Pandemic has forced people to really have a new appreciation of space (a facility) that matches a personal style.
Note to the reader: I am no architect, I don’t know one, but did make lots of calls about any of it obscure subject that does impact the craft beer industry. Applying an oft used political saying-all craft beer is local! I wish to add a fresh dimension to the main topic of changes arriving at craft beer that is addressed by the architectural industry. Now however let’s move on.
It is an undeniable fact that design/visuals influence purchase habits, that is why breweries and all beverage alcohol producers spend lots of time and money on labels. Getting anyone to here is another make of beer could be the start to the consumer relationship, but the item must support an acquired image, expectations, and advertising message.
Could be the tap room adding value to the consumer experience and adding value to the brewery? Public spaces or brew pubs run the gambit in accordance with investments, but it isn’t about the cash, it is all about delivering on an event commensurate with a market demographic. That is what the buyer is buying.