Many people eschew the smaller social networking sites in favor of the big networks such as Facebook, Twitter and Linked In. Yet before you go onto the Facebook bandwagon, let’s explore some of the gains of smaller networking sites.
Go Where Them Are Online
The key to effective social networking online for business is to go to the networks where them play games, conduct business, and network. If your customers are all on a smaller networking site, talking together on a specific forum or forums, or lurking on a popular website, then go there.
Think about it in comparison to traditional media. If you’re selling a mass-appeal product such as pots and pans, then direct television spots sound right. Everyone cooks or at least prepares food. That’s why you see so many infomercials for products like microwave cooking products, George Foreman barbecue grills, pots, pans and similar items.
Yet a niche business such as model train hobbyists wouldn’t ticket as well through direct television spots unless these were chosen very carefully, say placed within a special on the History funnel on the development of the railroads. Why? Because although collecting model educates marvelous and popular hobby, it’s not a hobby shared by everyone. For you personally interested in model educates, there are nine others who don’t worry about them. MLB중계
Your job as a marketer is to find the 1 in 10 individual who wants — no, needs — the latest, greatest and best model educates out there.
If we’re talking about social networking instead of direct television spots, the analogy still is true. Large sites such as Facebook do enable you to connect with millions of people worldwide. You may do so to network or out of curiosity. That’s all fine. But if you’re trying to maximize your time and efforts using social networking for marketing, it pays to find out first where the 1 person in 10 who would like and needs your product is lurking. Then go there, get to know people, and share messages related to your product.
Marketing Through Social networking Sites
What do you do to promote your service or product once you’re on a social network? First and foremost, don’t jump promptly into your sales page. Nothing turns off potential customers more than hard-hitting sales pitches before they’ve even gotten to know you.
Social networking sites are first and foremost about networking. Like personally networking events, you want to meet, welcome, exchange pleasantries and get to know people. Then and only then can you introduce things you sell or want to promote. Don’t jump promptly into the sales page before you have got to know someone. That’s about as obnoxious as a sexual come-on at a party when you’ve just met a person. Don’t you want to know about them first?
Determine Which one Perform Best
One final method by which you can tell whether or not small social networking sites are better than large social networking sites: test them.
Choose three of your favorite social networking sites. Choose one of the smaller social networking sites as one of the three. Now set out to grow your messages and relationships. Develop an attractive profile and continue message. Which one works healthier? Where are your leads coming from? One way to set up such a test as a direct marketing test of sorts is to manufacture a unique URL for each social networking site profile and direct each URL into a special landing page on your website. This way, your site metrics will give you the response rate for your social networking efforts.
The only way to essentially know which sites work best for your promotional efforts is to test them. Get started today! There’s no time like the present.